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Joining the Code and Theory and wider Stagwell network allows Create. to access world-class talent, cutting-edge technology and a truly global footprint.

The opportunities in the region are vast and from Create’s position at the centre of a market going through significant digital transformation, this combination brings a market-leading engineering capability to the region in Code and Theory that will help leading brands and nation building sovereign trailblazers navigate the complexity of changing consumer behaviours, emerging technologies and AI.

A stellar deal for MENA’s leading strategic digital communications agency, born from a four-year partnership with Waypoint driving and delivering shareholder value.

Waypoint has advised Growth Capital Partners (GCP) on its minority investment in award-winning social media and influencer marketing agency, Coolr.

Coolr is one of the UK’s premier independent social media and influencer agencies. Founded in 2017 by Adam Clyne, Coolr has established itself as a powerhouse in the social media landscape, creating high-impact campaigns for renowned brands like Lidl, Samsung, Deliveroo, and Burger King. Their work has earned them more than 35 industry awards, including five prestigious Agency of the Year titles, underscoring their reputation for excellence.

Waypoint’s extensive knowledge and experience in the social and influencer space provided GCP with rich and valuable insight along the way, combining our strategy and M&A expertise to pinpoint the true value drivers of best-in-class social media agencies.

Waypoint advised social-first creative agency, Kurio, on its sale to SAMY Alliance, an integrated, social-first technology and data-enabled digital marketing company.

Kurio – a winner of Cannes Lions and multiple other awards – needed a strategic partner that could help activate and accelerate its ambitious growth plans. Waypoint’s in-depth knowledge of the market and buyers was vital in helping achieve a perfect fit for their goals, values and culture.

Waypoint advised ESG consultancy Verco, on its sale to BIP.

Verco – the UK’s leading B Corp certified net zero carbon consultancy – came to Waypoint with ambitious targets to transform its business through investment in proprietary software and global expansion. Waypoint presented Verco with a wide and diverse range of cultural and strategic-fit partners and facilitated a robust competitive process.

Thanks to the Waypoint ABLE™ program, Brilliant Noise exceeded growth targets and secured notable new wins.

As a top marketing transformation partner for global brands, Brilliant Noise set up ambitious growth plans. Collaborating with Waypoint, they revamped sales and marketing strategies to craft a structured five-year growth plan. Tailored to the Client’s needs, Waypoint’s ABLE™ sales enablement programme delivered exceptional results.

Guided by Waypoint’s growth advisory service, Evolved has undergone a remarkable transformation

Evolved Search, a performance marketing agency, faced common challenges of growth. Facilitated by Waypoint, Evolved redefined its business strategy, renovated sales and delivery processes as well as its organisational structure. They tripled turnover, doubled client retainers and improved profitability.

Waypoint advised global social media agency Born Social on its sale to Croud.

Born Social calls it “the perfect alignment”: both companies are growth-oriented, digital-first, and with a huge emphasis on people. The deal helps them to grow into new markets, keeping their B Corp values. Croud will enhance its creative and social offering and provide its clients with best-in-class service across the entire digital ecosystem.

With Waypoint’s guidance, 11:FS revamped its sales process and messaging, adopting the ‘Co-Impact’ methodology.

11:FS, a self-funded startup, faced challenges in growing their commercial team and processes. 
A clear focus on client value rather than product features, a sales methodology and team training led to 25% reduction in time to revenue, a 50% decrease in sales cycle length, and a 30% increase in renewal rates.

Waypoint’s advisory, covering sales, marketing, client delivery, and operations improved Aira’s growth and efficiency across the business. 

Aira, a digital marketing agency, needed an experienced partner for an external business perspective. They initially engaged Waypoint for sales training, expanding to full advisory services with significant impacts across sales, marketing, delivery, finance, and operations.

Waypoint advised strategic experience design agency Nomensa on its sale to Sideshow Group.

The companies are excited about the new opportunities of the alliance. Nomensa is a top expert in UX and experience transformation, with a deep understanding of big brands and also the public sector. Sideshow and Nomensa share bold ambitions and a human-centric approach, Nomensa keeping its brand identity within the group.

Lexington, advised by Waypoint, was acquired by Kyu Collective.

Lexington is one of the UK’s most respected corporate communications and public affairs advisors.  Kyu’s mission is to direct creativity for positive societal and economic impact, adding only truly outstanding businesses to the collective. By bringing both together, Waypoint has helped create significant growth and international opportunity for Lexington.

Waypoint advised Karian & Box, 
a specialist in employee research and experience, on their sale to Ipsos.

Founded in 2006, Karian and Box helps leaders take data-driven action to improve culture and experience. The company leadership is excited to join Ipsos, one of the world’s leading market research companies, with whom they share a focus on innovation and a commitment to making data-driven decisions.

Waypoint advised Kingpin Communications on its sale to The Marketing Practice (TMP).

Media, data and audience insight specialists Kingpin Communications join TMP,  an Oxford-based global B2B marketing agency. The combined group has locations in the US, UK, Germany and Australia and their client list includes big international companies. Joining data-driven, forward-looking businesses reinforces their ambition to become a new, unique powerhouse in B2B marketing.