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Your coach for the greatest game of your life

Expert growth and M&A advisory

“I want to win. I want to play serious.”

Pep Guardiola

We champion creative, tech, digital and media companies. We help with business growth, finance and acquisitions. We’d like to share our experience, insights and ideas with you.

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We value relationships because building, scaling and selling 
a business is very personal. And different for everyone. 

We come from both agencies and from finance and operations – we’re bilingual between these two worlds. 

We have decades in the industry and we’ve steered some of the best players in the market to new horizons to grow bigger and go beyond. 

our team Meet our team

Success stories

  • Matching up creativity with data and technology

    Waypoint advised social-first creative agency, Kurio, on its sale to SAMY Alliance, an integrated, social-first technology and data-enabled digital marketing company.

    Kurio – a winner of Cannes Lions and multiple other awards – needed a strategic partner that could help activate and accelerate its ambitious growth plans. Waypoint’s in-depth knowledge of the market and buyers was vital in helping achieve a perfect fit for their goals, values and culture.

  • Leading towards 
a zero-carbon world

    Waypoint advised ESG consultancy Verco, on its sale to BIP.

    Verco – the UK’s leading B Corp certified net zero carbon consultancy – came to Waypoint with ambitious targets to transform its business through investment in proprietary software and global expansion. Waypoint presented Verco with a wide and diverse range of cultural and strategic-fit partners and facilitated a robust competitive process.

  • 42% increase in Agency sales

    Thanks to the Waypoint ABLE™ program, Brilliant Noise exceeded growth targets and secured notable new wins.

    As a top marketing transformation partner for global brands, Brilliant Noise set up ambitious growth plans. Collaborating with Waypoint, they revamped sales and marketing strategies to craft a structured five-year growth plan. Tailored to the Client’s needs, Waypoint’s ABLE™ sales enablement programme delivered exceptional results.

  • Evolved Search: a journey of growth and transformation

    Guided by Waypoint’s growth advisory service, Evolved has undergone a remarkable transformation

    Evolved Search, a performance marketing agency, faced common challenges of growth. Facilitated by Waypoint, Evolved redefined its business strategy, renovated sales and delivery processes as well as its organisational structure. They tripled turnover, doubled client retainers and improved profitability.

  • A perfect match for global growth

    Waypoint advised global social media agency Born Social on its sale to Croud.

    Born Social calls it “the perfect alignment”: both companies are growth-oriented, digital-first, and with a huge emphasis on people. The deal helps them to grow into new markets, keeping their B Corp values. Croud will enhance its creative and social offering and provide its clients with best-in-class service across the entire digital ecosystem.


  • Onward and upward: 
a startup’s growth story

    With Waypoint’s guidance, 11:FS revamped its sales process and messaging, adopting the ‘Co-Impact’ methodology.

    11:FS, a self-funded startup, faced challenges in growing their commercial team and processes. 
A clear focus on client value rather than product features, a sales methodology and team training led to 25% reduction in time to revenue, a 50% decrease in sales cycle length, and a 30% increase in renewal rates.

  • From sales training to growth transformation

    Waypoint’s advisory, covering sales, marketing, client delivery, and operations improved Aira’s growth and efficiency across the business. 

    Aira, a digital marketing agency, needed an experienced partner for an external business perspective. They initially engaged Waypoint for sales training, expanding to full advisory services with significant impacts across sales, marketing, delivery, finance, and operations.

  • A union of expertise and vision

    Waypoint advised strategic experience design agency Nomensa on its sale to Sideshow Group.

    The companies are excited about the new opportunities of the alliance. Nomensa is a top expert in UX and experience transformation, with a deep understanding of big brands and also the public sector. Sideshow and Nomensa share bold ambitions and a human-centric approach, Nomensa keeping its brand identity within the group.

  • Fostering innovation: advancing creativity

    Lexington, advised by Waypoint, was acquired by Kyu Collective.

    Lexington is one of the UK’s most respected corporate communications and public affairs advisors.  Kyu’s mission is to direct creativity for positive societal and economic impact, adding only truly outstanding businesses to the collective. By bringing both together, Waypoint has helped create significant growth and international opportunity for Lexington.

  • Giving people a better voice at work

    Waypoint advised Karian & Box, 
a specialist in employee research and experience, on their sale to Ipsos.

    Founded in 2006, Karian and Box helps leaders take data-driven action to improve culture and experience. The company leadership is excited to join Ipsos, one of the world’s leading market research companies, with whom they share a focus on innovation and a commitment to making data-driven decisions.

  • A strategic alignment of data-driven businesses

    Waypoint advised Kingpin Communications on its sale to The Marketing Practice (TMP).

    Media, data and audience insight specialists Kingpin Communications join TMP,  an Oxford-based global B2B marketing agency. The combined group has locations in the US, UK, Germany and Australia and their client list includes big international companies. Joining data-driven, forward-looking businesses reinforces their ambition to become a new, unique powerhouse in B2B marketing.


“Attitude is a choice. What you think you can do, whether positive or negative, confident or scared, will most likely happen.”

Patricia Summitt

Client testimonials

  • Working with Waypoint has been nothing short of exceptional. Their flexibility, willingness to go above and beyond, and their unwavering professionalism stood out. Waypoint’s comprehensive understanding of business intricacies, financials, legalities and deal structuring demonstrated their seasoned expertise, making them a full-package advisory team.

    Tommi Opas

    CEO, Kurio

  • For every sale, we now obsess about running the full Waypoint sales method throughout the process to maximise the odds of winning, rather than risking an expensive waste of time and energy.

    Maddy Cooper

    Founder and CCO, Brilliant Noise

  • Matt, Jim and the Waypoint team were a huge support for us as we went through our transaction. From the very early days helping us to understand how M&A could help fuel our long-term growth and product plan for the business, to understanding the market, to guiding us throughout the deal process itself. They were always there for us, challenging our thinking, giving us perspective when we lost it, but making sure that the best outcome for our people and clients was achieved.

    Ben Tyson

    CEO, Born Social

  • I place a lot of value on being able to pick up the phone to Phil and get honest, direct advice on any issues that are front of mind for me. This has particularly helped me with my transition to CEO, giving me more confidence in how I approach the role. He is also very good at asking hard and challenging questions that make me step back and think about Aira at a strategic level.

    Paddy Moogan

    Founder, Aira

  • The Waypoint team have been instrumental in guiding and facilitating our growth as we expanded regionally across the Middle East. We faced numerous challenges as we moved through Covid and grew headcount to almost 200, but many were navigated due to their advice and support, resulting in significant growth across our key metrics. We see the Waypoint team as an extension of our leadership group, and would recommend them to any organisation that is looking to navigate the next step in their journey.

    Tom Otton

    CEO, Create Group

  • Waypoint has been invaluable in helping us to identify an investment partner with the right experience and expertise to support our future development. The team’s judgement, investment knowledge and collaborative approach ensured we made the best decision for our business. They took time to understand how we work and our opportunity so that we could create a partnership capable of working on every level for the whole Headland team. Today marks the start of a new, exciting adventure for our agency. Waypoint has been instrumental in setting us on the path to the next phase of growth.

    Dan Mines

    Managing Partner, Headland

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