Waypoint advises SB+CO on its sale to SLR Consulting
Waypoint is delighted to have advised SB+CO, the strategic sustainability and communications consultancy, on its sale to SLR, the leading global environmental and sustainability advisory firm.
A transformative milestone for SB+CO
After five years of rapid growth, SB+CO has built a reputation for delivering clarity, creativity and strategic depth for global clients pursuing ambitious sustainability agendas. The team has expanded its capabilities to offer end‑to‑end expertise across strategy, technical advisory, stakeholder engagement and communications – all underpinned by deep sector insight and a highly collaborative approach.
Joining SLR marks the next step in that journey. Becoming part of a global sustainability consultancy with world‑class technical depth enables SB+CO to deepen its impact and support clients across an even broader spectrum of sustainability challenges.
A compelling strategic fit
SB+CO’s founders, Penny Baxter and Nigel Salter, will continue to lead the business with an unchanged leadership team, ensuring continuity for clients and employees.
In their words:
“We see SLR as being perfectly suited to serve global clients’ needs across the full spectrum of sustainability challenges – and the idea of helping to build this pure‑play global sustainability offer matches our own ambitions and the potential of our fantastic team.”
Together with SLR, SB+CO will be able to access and integrate additional specialist expertise including climate science, circularity, nature and water, supply‑chain transparency, transformation programmes, and advanced digital tools, while continuing to deliver the strategic and narrative excellence they are known for.
A powerful platform for global growth
The combination strengthens SLR’s offering in strategic sustainability advisory, while enabling SB+CO to support clients in new ways when navigating complex environmental, social and reputational landscapes.
Waypoint’s role
We worked alongside the founders to shape the process, articulate the strategic value of the business, and secure the right culturally aligned partner to deliver SB+CO’s ambition. It has been a privilege to support Penny, Nigel and the team through such an important moment in the Company’s history and in their careers.
Nigel Salter – Co-Founder says:
“We really wanted an advisory partner to help us focus on the most important criteria for us which were actually around culture and the ability to deliver a plan post-deal so that the full potential of our team and offer can be maximized. Joe, Jim and Anna tuned into this from the start and even in the depths and complexity of the process kept guiding all parties towards these objectives. They were great partners, blending loads of experience with a human approach”
About SB+CO
SB+CO is a strategic advisory consultancy specialising in sustainability strategy and communications. Over recent years the firm has grown rapidly, supporting global brands and organisations as they navigate ESG expectations to deliver meaningful impact and measurable progress.
About SLR
SLR is a global sustainability consultancy providing sustainability, environmental, advisory and technical services across multiple industries. Its mission is to support clients in making sustainability happen through a combination of deep sector expertise, scientific rigour, and a worldwide network of specialists.
