Traditionally, agencies have marketed the services they offer through credentials and pitch decks which reel off the services they offer. But as clients become more sophisticated, agencies must adapt to become a strategic partner rather than simply a contracted service provider.

Making that mentality shift in agency sales teams will help agencies to scale and give them greater senior access with clients.

In this episode of Waypointers, Maddy Cooper, Founding Partner and Chief Commercial Officer at Brilliant Noise joins Steven Mallon, Director at Waypoint Partners, to discuss her experience and the benefits that have come from changing the sales model of her agency.

Waypointers Episode 6: Selling solutions, not services: a new model for agencies

Published 2nd February 2023