Hopium, the ailment that could be blocking your new business growth

Have you heard of a condition called Hopium? It could be what’s blocking your new business growth.

Listen to our latest Waypointers podcast episode where David Kean, Co-Developer of Catalyst² discusses Hopium with Phil Gripton, Partner at Waypoint, about how it undermines your sales strategy.

Hopium: (Noun. An obsessive sales / business development behaviour characterised by habitual episodes of unsubstantiated optimism, persistent delusion, and expressions of self-deception within the context of winning new business.)

Waypointers Episode 9: Hopium, the ailment that could be blocking your new business growth

Published 9th March 2023