The frequent changes to online paid advertising can be hard to navigate. Platforms like Google, Amazon and Meta regularly update their practices, which can be highly confusing to businesses. Frequent updates mean being an early adapter is essential to ensure budgets and resources are used effectively.

In this Waypointers episode, Dan Chorlton, Co-Founder and CEO of GOA Marketing discusses with Phil Gripton, Partner at Waypoint, about new developments in paid advertising.

This honest and up-to-date discussion with an industry expert provides key insight into online advertising, its challenges and how to utilise it effectively and profitably.

Waypointers Episode 8: Achieving value from paid search

Published 1st March 2023