In the first of our longer form podcasts, we introduced a set of agencies that we call “Challengers” – if you want to catch up on that episode you can do so here. In the latest instalment of our Challenger series, we are delighted to bring you an exclusive interview with Michael Birkin, the CEO of kyu, part of Hakuhodo DY Holdings. As the former group CEO of Interbrand and then CEO of Omnicom Asia-Pacific Michael needs no introduction. kyu itself grabbed the headlines in the UK when it acquired Lexington.

In this fascinating episode Michael talks to Waypoint partner Jim Houghton about his career to date, what makes kyu tick (and whether or not it can be called a “Challenger”) and how the Lexington deal took shape. Tune in for this and much more, here:

Waypointers Episode 7: Challenger Agencies – in conversation with Michael Birkin, CEO, kyu

Published 20th February 2023

You can also view our Challenger Groups Tracker for more data on this fascinating cohort.