Waypointers Episode 22 – Building a brand that tells your story – with Gay Flashman
Join us on our latest Waypointers episode where journalist, CEO, and renowned communications & brand strategist, Gay Flashman, is our special guest.
Gay details her fascinating career in international journalism, the move to brand management and her motivation to found Formative, an agency supporting global B2B clients with multiformat storytelling. The episode is essential listening for any business leader who wants to build an engaging brand and seize advancing opportunities like AI.
Listen to gain insights into the invaluable lessons and support she’s received to keep the agency one step ahead with emerging technology.
Published 18th October 2023