Katie Street, Owner and Founder of Street Agency, joins Phil Gripton to argue that a marketing-based approach to sales is the best way for agencies to grow and secure new business.

With only 5% of your target audience in the market for your products or services at any time, you need to ensure you’re reaching them in the most effective way.

B2B Marketing allows you to identify your core audience, create relevant content for them, and know when best to pitch.

Waypointers Episode 15: Why sales starts with marketing, with Katie Street

Published 30th May 2023