Waypointers Episode 12 – Challenger agencies – in conversation with Luke Smith, founder and CEO, Croud

Waypointers - Deep Dive Episode


In this third episode of our Challenger series, Waypoint partner, Matt Lacey sits down with Luke Smith, founder and CEO of Croud.

Luke reflects on Croud’s recent acquisition of social media agency, Born Social and talk about his ambitions for the business.

Tune in to hear about Croud’s origins, an honest account of what it was like to secure private equity investment and the ownership structure and culture that set it apart from the competition.

Waypointers Episode 12: Challenger agencies special – in conversation with Luke Smith, founder and CEO, Croud

Published 19th April 2023


If you want to catch up on any of the previous episodes in our Challenger series, you can catch them here:

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