Waypoint is delighted to have advised social-first creative agency, Kurio on its sale to SAMY Alliance, an integrated, social-first technology and data-enabled digital marketing company.

Kurio is a social-first creative agency that delivers results that move people with insight and creativity. Firm believers that social media has changed the way marketing works for good, Kurio has helped AAA brands such as Microsoft, Unilever, Accenture, Fazer, or Nokia build bridges between traditional and social media.

Kurio is ranked the 8th most creative agency in the world in the Global Creative Index 2023 by PRovoke Media. Its client work has been recognised with the most acclaimed industry awards, including the D&AD, the WARC Awards for Effectiveness at Cannes Lions, the Clio Awards, the Effie Awards, and the New York Festivals Advertising Awards. Highly regarded thought leader in the industry and research collaborations, including with Cannes Lions, and for its influential whitepapers, keynote speeches, and jury participation in prestigious awards like Dubai Lynx, Eurobest, The New York Festivals, SABRE Awards, and Effie Awards.

Kurio was drawn to Waypoint’s extensive industry knowledge, experience and international network. Waypoint co-created a game plan and presented the team with an array of disruptive strategic partners that could help activate and accelerate Kurio’s ambitious growth plans.

After Kurio’s initial conversations with SAMY, it was clear their goals, values and culture were perfectly aligned. This partnership marks a significant milestone in Kurio’s journey and opens up possibilities for its existing and new clients in the Nordics and globally.

Tommi Opas, CEO at Kurio, says: “The Waypoint team was a huge support and essential in making the deal happen. A key component of why we chose Waypoint was their in-depth knowledge of the market and buyers. They led the process from the very outset, navigating the many moving parts, managing all key stakeholders and providing assuring, hands-on support throughout. The team was easy to approach and get along with, all in all great people, flexible but firm. Their expert negotiation delivered a deal we’re all really proud to have achieved and excited to be a part of.  We couldn’t have done this without them!”.

About SAMY

Listed by the Financial Times as one of the 1000 fastest growing companies in Europe for the fourth consecutive year, Samy Alliance, headquartered in Madrid, operates in more than 50 markets with offices in 14 countries and more than 400 employees. The Company develops complete digital strategies for brands: research and market intelligence, data and analytics, social media, digital content, creative, influencer marketing, communications, and public relations.

In a pivotal year following Bridgepoint’s entry into the Company’s shareholding alongside Aurica Capital, the acquisition of Kurio represents a firm commitment to consolidate its position as a global strategic marketing and business partner for leading brands.

For more information, you can read the deal announcement here.

© Waypoint Partners LTD 2024