Waypoint is delighted to have advised global social media agency Born Social on its sale to Croud.


Waypoint is delighted to see marketing sector magazine, Campaign, announce Croud’s acquisition of social media agency, Born Social. Croud is an exciting challenger group making real waves in the industry and Born Social is a leader in its space.

We are hugely proud to say that Waypoint’s Matt Lacey advised Born Social’s leadership team in the process. This is a really exciting partnership between two inspirational businesses and it’s great to have been involved.

In the words of Croud:

“The acquisition will bolster our existing creative and social offering and provide new and existing clients with the best-in-class service across the entire digital ecosystem. We can’t wait to see what the partnership brings!”

The team at Born Social describes the deal as “The perfect alignment of two very compatible businesses: both growth-oriented, digital-first, entrepreneurial, and with a huge emphasis on people and culture.” Their “social and brand advertising expertise will bolster Croud’s existing creative offering, providing new and existing clients with the best-in-class services across the entire digital ecosystem.” 

The deal will allow Born Social to:

  • Bring brand and performance closer together for clients
  • Grow globally into new markets in Europe, the US and beyond
  • Scale operations as they grow the business

Founded in 2012, Born Social provides specialist strategy, creative, media, management and influencer services to social-first brands such as Nando’s, Guinness, Primark, Uber, Seedlip and Jägermeister.

For further information, please refer to the formal announcement from Croud.

“Matt, Jim and the Waypoint team were a huge support for us as we went through our transaction. From the very early days helping us to understand how M&A could help fuel our long-term growth and product plan for the business, to understanding the market, to guiding us throughout the deal process itself. They were always there for us, challenging our thinking, giving us perspective when we lost it, but making sure that the best outcome for our people and clients was achieved.”

Ben Tyson

Born Social

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