Martin Ward

Martin's Biography

I am a senior executive in the software industry with 30+ years’ experience of B2B enterprise technology and associated services across EMEA. As a Partner at Waypoint Partners, I specialize in advising early-stage tech-centric ventures on their growth and fundraising strategies.

Previously, I have worked in sales, business development and general management positions for several global blue chip enterprises including SAP, Fujitsu and Oracle. I’ve been a successful co-founder and have enjoyed multiple trade transactions. I’m an alumnus of MIT, IESE and Imperial College, and a serial angel investor and start-up mentor with personal investments spanning martech, customer analytics, machine learning and fintech.

I’m a passionate advocate and practitioner of human-centric leadership and member of the advisory board and guest lecturer at Cranfield Business School in the UK. I was also recently appointed as the first ever West Midland’s Tech Commissioner.

Latest Posts by Martin

Technology services firms: the hidden gems of the software M&A world

Sep 25, 2023

Martin Ward explains what tech services businesses can do to make themselves attractive in a market in often dominated by SaaS companies...

What role for leadership in our AI-fuelled world?

Jun 22, 2023

Martin Ward explains why leadership is an essential capability required to thrive in the highly turbulent, AI-fuelled world we now inhabit.

Machine Masters – the practical implications of AI for marketing agencies

Jun 5, 2023

Martin Ward explains how agencies can exploit AI technology to maximise customer value and integrate it into their value proposition...

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