Blog | UK
AI only works when it enhances the human touch
Jul 4, 2023

When it comes to dealmaking, AI only works when it enhances the human touch

David Kean discusses the crucial role of personal connections and why the human touch is more important than ever to secure new business

Blog | UK
What role for leadership in our AI-fuelled world?
Jun 22, 2023

What role for leadership in our AI-fuelled world?

Martin Ward explains why leadership is an essential capability required to thrive in the highly turbulent, AI-fuelled world we now inhabit.

Blog | UK
Machine Masters – the practical implications of AI for marketing agencies
Jun 5, 2023

Machine Masters – the practical implications of AI for marketing agencies

Martin Ward explains how agencies can exploit AI technology to maximise customer value and integrate it into their value proposition...

Blog | UK
Machine Masters
May 25, 2023

What the experts think about the future of agency AI

How AI is already influencing how agencies operate and why they need to adapt to the new technology to become Machine Masters...

Events | UK
Rise of the Machine Masters
Event Date: 18th May, 2023

Event: Rise of the machine masters – a tech enabled agency future

Join Waypoint Partners in Glasgow on 18th May 2023 to discuss the potential transformational impact of AI on all elements of your business...

Blog | UK
Will Chat GPT replace M&A advisors
Apr 3, 2023

Will Chat GPT replace M&A advisors? Not anytime soon.

Jim Houghton tests Chat GPT to evaluate its answers to 'standard' questions and processes that are typical of an M&A scenario. Read more...

Blog | UK
Rise of the Machine Masters
Mar 16, 2023

Rise of the Machine Masters: Why agencies need to make the most of AI

Are you ready to embrace the AI revolution? Martin Ward explains why becoming a Machine Master ensures agency success in this new technical age.

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