Tech Growth Advisory

Waypoint has applied its deep expertise to offer commercial and strategic services to the technology sector, guiding the unique growth phases of software ventures.

Machine Masters – the practical implications of AI for marketing agencies


Software is becoming increasingly critical to the creative sector, driving value for customers and business productivity. The sector is also at the vanguard of the AI revolution, creating new possibilities for high quality, multi-modal customer communications at a fraction of the time and cost.

To meet the needs of technology businesses today, Waypoint offers expert commercial and strategic services to three related software segments: 

  • Pure-play Martech SaaS companies
  • Specialist technology service businesses that design, build and implement customer experience solutions
  • Software plays from agencies who have identified a strategic gap in the market they serve

We work with early-stage ventures to achieve market fit, get a solid foothold and, where needed, to raise funds. Waypoint also helps mature ventures to chart a successful path to trade exit and value realisation. 

And we have a range of expert AI advisory services designed to help creative agencies capitalise on the huge potential these technologies offer.

How We Help You

Services for early-stage software ventures

  • Commercial and GTM strategy
  • Channel & strategic partnerships
  • Venture fundraising (Seed, Series-A)
  • Connections to influencers & prospects
  • UK market entry planning & execution
  • Strategic board advisory

Our offer for service-oriented mature ventures

  • Exit readiness assessment & planning
  • M&A advisory & trade exit transactions
  • Strategic board advisory

AI services for creative agencies

  • AI impact analysis & strategy
  • AI-led process innovation & experimentation
  • AI commercialisation

Expertise That’s Aligned With Your Needs

Waypoint offers a flexible range of commercial models for its professional services, including project-based charging, ongoing retained engagements, and success fees (M&A). We will create a dedicated commercial model that meets the specific needs of each client.

Our engagements are led by technology sector veterans, many of whom have built and exited their own software ventures and agencies in the past. We deliver highly practical, results-oriented support to help founders and CEOs shape and achieve their business objectives to maximise market potential.

Client Testimonials

“Martin has been working with us on partnerships and has structured and negotiated a major global partnership agreement for us. He’s been fantastic. Commercially astute, hard-working and great to work with on a personal level. Highly recommended!”

Dan Chorlton

CEO of GOA Marketing

“The Waypoint team was full of valuable and concrete advice which really helped to focus our attention where it was needed in the all-important scale-up phase. Their evident experience of the SaaS space means we can now confidently manage our priorities and make intelligent choices thanks to their guidance”.

Jane Reeves

Business Partner, Kleecks

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What’s Your Challenge?

If you would like to find out more about our services or would like to speak to one of our expert advisors, please get in touch.

© Waypoint Partners LTD 2024