Sales transformation for scaling agencies
Waypoint Partners proprietary agency sales programme, ABLE helps agencies to achieve greater revenue growth through increased effectiveness to compete and win new business and grow value from existing clients.
ABLE – Developing a High-Performance Agency Sales Capability
ABLE is a proven sales enablement programme specifically created for ambitious and scaling agencies to attain revenue growth through more effective and compelling sales capability. The ability to drive new business wins and develop existing client relationships is key to sustainable agency growth and success.
The ABLE programme provides a comprehensive programme of capability development to help agencies drive growth through an increasingly effective and high-performing sales engine.
How We Help You
Analysis of current agency positioning and sales proposition, processes, sales assets and dependencies to establish current capabilities versus best-in-class sales capability
Create tailored sales assets, tools, knowledge exchange materials, incentives and sales process to re-position and enhance end-to-end sales capability
Provide skills transfer on value-selling using a proven strategic sales capability adopted by many of the worlds’ leading sales organisations
Support leadership, reinforce and augment the learning and embed the process to ensure self-sufficiency and drive revenue growth
Market Leading Expertise
Our growth advisory team have expansive experience in developing high-performance sales teams and capabilities to deliver growth across the agency sector. As agency leaders who have grown and scaled agencies the specialist sector knowledge and known paths to success bring the tools and experience to drive success in agency sales.
Phil Gripton – Partner
Steven Mallon – Director
Jamie Learmont – Associate Director
I specialise in transforming the performance of agencies and technology businesses, growing their top and bottom line by changing the way in which they sell and develop business with prospects and clients.
I specialise in helping companies embed value based selling process, principles, methods and skills upgrading and powering their business development engine.
As a career salesperson and leader I bring over 20 years of scaled corporate and SME business development leadership experience in my work with leaders of companies helping them to take control of their growth.
“Whenever I need inspiration in a sales situation or an idea of what’s best to do next, I channel my inner Phil Gripton” – Software Development Business CEO
A background and extensive experience in professional services operations means that I understand the importance of aligning strong sales performance with operational effectiveness to drive profitable and sustainable growth.
I specialise in working with leadership teams to design, implement and embed effective, scalable sales methodologies to help empower and accelerate agency growth through a more effective and efficient new business capability.
My client-side experience as Head of Digital Strategy at Tesco Bank and position as MD of a leading digital marketing agency bring a dual perspective on the way agencies think about, plan for, and deliver their approach to business development.
“Steven brings perspective and sensibility to every challenge and invariably guides us towards an outcome that drives us forward”.
Brand and Creative Agency CEO
Originally from a management accounting and analysis background, I established a solid foundation in understanding where commercial value lies within a variety of industries and organisations, specialising in professional services.
Subsequently implementing robust new profit focused business approval processes at DigitasLBi and then driving improved sales capability as Head of Finance and Operations at a performance marketing agency enabled me to support sales and client service teams to deliver strategic commercial value.
Since then I have supported multiple clients through sales transformation programmes and lead on the client services stream.
“Jamie helps us understand where and how to find the commercial value that our clients seek through the work we deliver.” Digital Agency CEO