Knowledge is vital in our business. I am charged with making AI serve our team. Machine-based intelligence allows us to accumulate and use vast amounts of knowledge. New automated tools and processes and quick access to necessary information make behind-the-scenes work more efficient. AI liberates the team to spend more time face-to-face with clients working on solutions and moving their businesses forward.
Client time is the most important and valuable part of our business. Knowledge plays a great part in building productive business relationships and human-to-human interaction. Working with humans is also the most exciting part of business in the creative industries, so full of amazing, talented people. I love working with our clients too, and I use every opportunity to support them in many ways.