As the creative industry gears up for Cannes next week, anticipation is also building for an awards ceremony closer to home that will shine a spotlight on creative and communications companies in the healthcare sector. This sector covers a wide range of specialist services across used for & by patients, professionals, non-profit groups, industry and the government. And on July 3rd the industry will gather together for their benchmark awards ceremony: Communiqué.
For over 25 years, Communiqué has been the standard for recognising innovation and excellence in medical communications. The 30 separate categories identify the industry’s best in areas like patient education, charitable campaigns and public policy work, as well as rewarding standout business achievements such as creative work, business transformation and action on workplace DEI. Individual young stars and career contributions are also recognised.
With one of our own partners, Anthony Harrington, a long-standing member of the judging panel, we have seen firsthand how the bar continues to rise at the Communiqué Awards. The theme for the 2025 Awards was “Impact” and the brief to the judging panel was to focus on the tangible impact of the submissions. It’s a simple statement of fact that, in the healthcare industry, an excellent piece of communications work can save lives: helping patients learn about their treatment options, helping professionals learn how to use new drugs and technologies, and helping policymakers understand the real-world impact of decisions. Judges sought to identify and reward work which shifted perceptions, influenced behaviour, and drove meaningful change.
Although Communiqué is based in London, the industry it recognises is remarkably global. Pharma, medtech and many other segments of the healthcare industry operate in a truly global fashion and almost every attendee at Communiqué this year is doing work that will have an impact around the world. For some of the smaller winners, an award at Communiqué will enable them to enter new countries or work with new clients, having been recognised by their peers as exceptional.
Communiqué is a night of drinks & dancing, food & fancy frocks. Teams who have sweated at their desks together all year hit the dancefloor to celebrate their hard work. However, it’s also a night to recognise that the impact of outstanding work in healthcare matters a little more than the impact on the bottom line. And’s that’s this week’s bottom line.
