Challenge
Agencies often need strategic guidance / leadership but can’t justify the cost of a full-time CXO in the role until they are already scaled. This dilemma faces all agency owners on their growth journey at some point and getting the wrong help can be a disaster.
Ask yourself the following questions:
| Question | Why it’s important |
|---|---|
| Are you fully committed to growth but can’t justify hiring a full-time CXO? | Strategic leadership to support the senior team is crucial for driving growth, but the cost of full-time CXOs can be prohibitive. For example most agencies have a financial controller but need the skills of an FD or CFO as they scale, even if it was part-time. COO’s cover a wide range of critical agency activities particularly around profit growth, but they are expensive to find and hire. Interim support offers a flexible and cost-effective solution. |
| Can you operate at speed and achieve your goals without this critical skill set in your senior team? | High-level expertise is often needed to navigate complex growth phases which get you through them quickly. The temptation is to test and learn, which is fine if you have the time to do that. Smart leaders seek to shortcut their route to speed by pulling a resource that knows the playbook and how to get there quickly. |
| If you’re looking to raise money, add in acquisitions, or considering an exit, can you do these without a COO and CFO? | These critical activities require specialised knowledge and experience. You will find it impossible to do these things without having the right senior people in place. Investors want to put their money into well run, high potential businesses where there are competent senior people looking after their interests. Interim CXOs can provide the necessary leadership to successfully execute these strategies whilst keeping costs down. |
Solution: what works in this scenario? Utilise interim CXO support to gain the strategic insight and leadership needed without the long-term commitment. This approach provides flexibility and access to experienced professionals who can drive growth and operational excellence.
Why it’s essential: Interim CXO support offers a cost-effective way to bring in high-level expertise and leadership, which is crucial for navigating complex growth phases, acquisitions, or exits. This ensures that the agency can operate efficiently and achieve its strategic goals. If you get support from people who are connected to the capital sources and buyer communities, then even further shortcutting is possible.
Waypoint can help you
