Waypoint is delighted to have advised Headland, the reputation and communications consultancy, on its acquisition of Bladonmore, the international digital, brand and content business.
This is Headland’s first acquisition since LDC, the private capital arm of Lloyds Banking Group, reinvested in Headland in October 2024, having first partnered with the firm in 2021. It’s a journey throughout which Waypoint has worked hand in glove with the Headland leadership team.
The 50-strong Bladonmore team based in London and New York has a blue-chip client roster across the US, UK, Europe and Middle East. Bladonmore helps listed businesses, multinationals and private capital firms engage stakeholders through digital, brand experience, content, leadership coaching, campaigns and wider advisory services. It supports on high stakes moments – including financial results, investor days, transactions and crises – as well as brand repositioning and business transformation.
The acquisition equips Headland to support clients with a far broader offer, and across more markets, as senior leaders navigate an increasingly complex picture of stakeholder relationships and scrutiny, and a rapidly evolving media and digital landscape.
For further details of the acquisition, please read the official announcement here.
