Waypoint has advised Growth Capital Partners (GCP) on its minority investment in award-winning social media and influencer marketing agency, Coolr.
Brands are consistently allocating a larger percentage of overall marketing budgets to social and GCP’s investment will help Coolr to deepen its service offering and expertise for its clients, while continuing the agency’s ambitious plans to scale further.
Coolr is one of the UK’s premier independent social media and influencer agencies. Founded in 2017 by Adam Clyne, Coolr has established itself as a powerhouse in the social media landscape, creating high-impact campaigns for renowned brands like Lidl, Samsung, Deliveroo, and Burger King. With a team of over 120 professionals based in Farringdon, London, Coolr is celebrated for its creativity and expertise in social media and influencer marketing. Their work has earned them more than 35 industry awards, including five prestigious Agency of the Year titles, underscoring their reputation for excellence.
Waypoint’s extensive knowledge and experience in the social and influencer space provided GCP with rich and valuable insight along the way, combining our strategy and M&A expertise to pinpoint the true value drivers of best-in-class social media agencies.
James Handley, Director at GCP, also shared his enthusiasm for the partnership: “Waypoint were a vital support for our deal to invest in Coolr. Their experience and depth of market knowledge was fantastic, enabling them to provide meaningful insight and appropriate challenge at every turn. This fed our investment decision making process and is now guiding our post-deal approach to important strategic initiatives which will be instrumental to successfully driving value creation. The team were highly collaborative, exceptionally easy to work with and we look forward to working with them again soon.”
Waypoint has advised some of the top social and influencer businesses, whether it’s taking leadership teams through a sale, coaching a buyer, leading the finance function or supporting private equity invest in the sector, we’ve done it and for some of the most prominent names in the industry. Other recent M&A deals in the space led by Waypoint include the sale of Born Social to Croud and the sale of Kurio to SAMY Alliance.
About GCP
GCP is a specialist in creating genuine investment partnerships with outstanding entrepreneurial growth companies. It has developed a highly referenceable track record of successful investments, demonstrable strategic growth support and industry network across the marketing and creative services sectors with other current investments such as Jones Knowles Ritchie and Electric Theatre Creative.
GCP invests between £10m and £50m of equity funding in businesses valued between £25m and £150m, in minority or majority transactions. Its partnership approach provides equity capital for growth, strategic support for accelerated scaling and liquidity for shareholders and is highly deliverable, often providing all the funding for a transaction.
