Press Release

Leading advisory firm Waypoint Partners is offering free guidance for technology services businesses during this year’s Birmingham Tech Week.

Waypoint will be offering one on one slots in a free-to-access, all-day business clinic on Wednesday 18th October providing practical guidance on how leaders of technology services businesses can prepare for a market transaction.

The sessions will be led by the firm’s tech and corporate finance partners Martin Ward and Matt Lacey, who will help attendees identify ways to build value in their businesses as they look to embark on their investment or M&A journey.

Sessions are available strictly by appointment at X+Why in Brindley Place, Birmingham. Each confirmed slot will be of 45 mins duration.

Martin Ward is a senior executive in the software industry with 30+ years’ experience of B2B enterprise technology and associated services across EMEA. Matt Lacey has worked in international M&A for 12+ years, completing more than $1bn of transactions for entrepreneurs in the UK and US.

Commenting on Waypoint’s Birmingham Tech Week involvement, Martin Ward, partner, Waypoint Partners said:

“SaaS businesses get a lot of attention in the merger and acquisition (M&A) world. But many businesses that co-exist in the same markets – the technology services businesses which offer application consult, design, build and implementation services – tend to get overlooked.

“Yet with the right kind of advice covering factors such as IP capture, scalability, proven and replicable customer value creation, and recurring revenues, they can build real value and go on to command solid exit valuations.

“The UK is a true world leader when it comes to technology services talent, covering cloud, cyber, data, automation/AI, GRC, digital infrastructure and more. Our clinics at Birmingham Tech Week are designed to help entrepreneurial businesses in these and related spaces identify further ways to build value.”

Businesses can reserve a dedicated slot by registering on the Birmingham Tech Week website at